It's Easy with Hypnosis

It was Emile Coue (1857-1926) a French pharmacist and pioneering hypnotist who said:
"Always think of what you have to do as easy and it will become so."

And another insightful Coue-ism:
"When the will and the imagination are in conflict, the imagination invariably wins the day."

Thanks, Mark Beck for sending me this information!